Gender is a basic category of social life. It organizes and structures our social world and is a key component of social stratification. Through a sociological perspective, my photo blog post focuses on everyday objects such as: toys, clothing, and even cleansers, to show that “Stores Sell Gender Too”
A Gendered Barbie?
The “Barbie” doll is a toy that has been known for reproducing gendered stereotypes. From a sociological point of view, barbies have been “doing” gender even before most of us were born. Still, there are individuals who seek out barbies as a toy for their little girl to play with, without considering the consequences of what a toy like this one is teaching children. For example, these barbies displayed above all show occupations held by “women”. When you break each barbie down, of course they have their own unique characteristics, but at their core they all represent “femininity”. Ideally these so called, “toys” are merely just a way of socializing young girls into thinking there is a specific way for women to look, dress, act, and behave in the real world. From a barbies’ small physique, to the pretty pink colors, and even the gendered occupations each barbie possesses, young girls will forever be taught to reproduce gendered stereotypes simply by playing with a barbie… Femininity At Its Finest!
Along the lines of pretty and pink, this photo dives deeper into femininity. At first glance, once you get over the shockingly bright color, the word “Happiness” becomes visible. I thought to myself why would stores advertise lotions, essential oils, and cleansers, with the word “Happiness” on it? Oh! I know! It’s supposed to appeal to women… Because women’s lives are so depressing and full of kayos, that we need to buy some pretty pink magical cleanser to improve our quality of life… This can not be further from the truth, but here we have it, cleansers are “doing” gender for us. This photo brings gendered stereotypes of women to a whole new level. Not only are women associated with the color pink and the desire for skin care, but women are tossed into this presumed category that say we need more “Happiness” in our lives? My only question here is: What about men? Can Colors Define Us?
Swimming is an activity enjoyed by almost every child growing up. But who knew swimming could be gendered? From birth, it seems we are placed into categories that are defined by the colors “pink” and “blue”. These colors are not for our own benefit, but instead exist to help others identify what we are… a boy or a girl… This photo clearly shows “pink” is meant for girls and “blue” is meant for boys. Even the photo of the baby boy and girl advertising the swim suit shows us this! This conscious generalization of gender is more common than ever before in today’s day and age. I also want to point out that this notion of “color” that places children into gender categories, makes it harder for those parents or children who want to go beyond the “binary”. In fact, for those existing outside the binary, it is almost impossible to fit in because of these gendered aspects… How To Be A Hardworking Man At The Young Age Of… A Baby?
The phrase “digging the nightlife” says it all… again at such a young age, boys are coerced into this “bigger picture” that in order to be a man one must be able do the hard and dirty work. This outfit was found in the boys section of a store and much like other outfits that surrounded it, they all gravitated towards a biased image of boys and what they have to look forward to as adult men. Boys are taught to play with trucks and in the dirt and even learn to build things. In a way, their future is already being paved for them, even without their consent through something as simple as clothing. Are Princesses Heroes Too?
Girls clothing is much like boys clothing in a sense that it presents children with messages that guide their future thinking as well as their future actions. Through a sociological perspective, one can see how detrimental it is to understand these kinds of messages. For example, boys are pushed to look up to “superheros” as they are the ones always saving the day. However, at the other end of the continuum, girls are expected to look up to “princesses” as a form of a hero, because they can relate more to a little girl’s femininity… When i was in the girls clothing section of the store, i was amazed at how many princesses i saw! But what about the feminine superheroes? Elastic Girl… Wonder Woman… The list goes on and on, yet we fail to see any of those characters, because of the potential steer away from one’s femininity.