A look at toys, and what gender stereotypes that they reinforce. All Journey’s stores are doing gender. They split the store in half by men and women shoes, clothing, and accessories. They even put the kids shoe tower on the women’s side of the store as if men don’t buy their kids shoes. Even the backpacks we put on each side are selected to draw attention to each gender, men’s side will have dark more generic colors and the women’s side have the florals and bright or pastel colors. These shoes were so difficult for me to get… Journeys decided since they were a superhero shoe they would be more directed towards men. We did not get a size bigger than a women’s 10 in the the store so i had to special order my size. Women like superheros too. The brand Fila generally does gender except two of their shoes where the women’s and the men’s look the same. Other than those two the women’s one usually have different details or colors than the men. The women get light pretty colors while the men shoes stick with white, black, red, and blue. Adidas also does gender the men’s shoes are again more generic colors where the womens shoes have accents of pink, gold, purple, etc. It’s hard to find just a plan adidas for women that dont have some sort of accent color suggesting it is for women. Just like the rest of the store we never mix gender on the octagon towers in the store. They are always split by gender and you can see the difference in the type of shoes women get virus men. Almost every brand has certain female colors for their shoes, usually pinks.